Capstone Project Research Paper Example | Topics and Well Written Essays - 2500 words

Capstone Project - Research Paper Example As far as its footwear market is concerned, the company consists of 33% of global market share. Its distribution channels include both traditional and nontraditional channels in more than 100 countries in the whole world (Armstrong & Kotler, 2009). Â   The mission of Nike stated in their mission statement is to surpass all other similar and competition companies in the industry. Nike plans to achieve this by maintaining its position in market through providing quality footwear, equipment and apparels for consumers of all ages and lifestyles and also for different institutions. Through proper utilization of retail outlets, company’s websites as well as mail order company pledges to make its products available globally. As far as execution of this mission is concerned the company and its management believes that for the effective operations of the company, the success lies in collective responsibilities of all employees, team mates, customers, communities and all the stakeholde rs for the company. (Kotler & Keller, 2009). Nike’s vision is to remain a global leader in the industry and for this the company intends to continue producing high quality products. This challenges the company to continue to constantly meet through innovation and creativity, the ever changing trends and needs of their customers and the company is dedicated to achieve these in both short and long term. (Kotler & Keller, 2009). The analysis of Nike’s strategic plan along with its performance over the years shows that the company has been able to perform with regard to its vision and financial statements, which is a part of its strategic plan. The company, since the year 2000, was able to achieve a net income of more than $550 million at the end of every financial year which helps the company to achieve its long-term objective of improvement on equity, and a higher EPS. Nike focuses on improving on stockholders returns on equity to achieve a percentage of 20 and this can be estimated to roughly 6% from its previous trading periods. Nike has been previously able to recover market price of its stock from a low of $26.5, per share to $50 and above, per share. Nike works on strategies through which it can increase its earnings per share to an estimated $2.70, a figure that can be one of the highest (Armstrong & Kotler, 2009). Under the company analysis, the strengths and weaknesses of Nike will be reviewed. One of the major strengths’ of Nike includes its board of director consisting of both independent directors and management directors. They play a vital role in the decision making of the company especially the decisions related to strategy formulation of the company. These diversified directors help the company by not only providing an outside experience but also a frame of reference improving an overall thinking of the board, hence their decisions include rich experience and eliminates any disagreements and contradictions. Another major stren gth is the strong internal environment of the company as Nike conducts an internal analysis, which helps making decisions (Nike, 2012). The weaknesses that the company has experienced so far are related to the company’s inability to cope up with the issues regarding to labor. There also have been complains regarding the company’s working conditions. This was even highlighted as a major issue in the global media and led Nike to a bad reputation, turning into a major crisis

Active teaching strategy Essay Example | Topics and Well Written Essays - 1000 words

Active teaching strategy - Essay Example The reason for choosing a game is that psychologically we tend to perform better in a competitive environment and also studies have soon shown enhanced brain function with lesser amount of stress when the activity being performed by the person is mentally stimulating rather than tiring Keeping this philosophy into consideration the idea that I like to propose for active learning is that of "ten questions".would have a group of four people, each team will have ten questions to find the answer, the questions will be asked by the team leader of each team by mutual discussion with its other members. The answer to each question will be either yes or no. no phrases or other words will be used to answer the question. Similar questions will not be answered and will not be counted in your question count. Once all ten questions are answered the team must guess the answer if the answer is guessed correctly the team receives 10 points and if the team answers incorrectly no points are award. If t he team guesses the answer before the 10 question limit that team will receive bonus 10 points and 20 in all and if it answers incorrectly it will get -10 points. The team to guess most of the answers correctly wins.extra needed and no set up time is required also due to the ease and playability of this activity this activity can also be exercised by the students among themselves. The other good thing about this sort of exercise is that it applicability is universal and can be used by teachers of every subject. This sort of activity also motivates team work among the students which can prove to be very vital for their profession. PROCEDURE: The whole class will be divided into groups of 3 to 4 members. Each team will them have to guess the procedure by asking question to the teacher. The team will then guess the answer and the team with the most correct answer will be the winner. This team will then be awarded the title of washing wizard. To further stimuli the learning process the members of the winning team will be awarded marks which will be counted in their assignment and then these marks will added in the final tally as well. CONCEPT OF THE ACTIVITY: "People learn in response to need. When people cannot see the need for what is being taught, they ignore it, reject it, or fail to assimilate it any meaningful way. Conversely, when they have a need, then, if the resources are available, people learn effectively and quickly." (Brown and Dugout, 2000, p.136). The concept of the activity is very simple and that is to train the nursing students about the importance of hand washing and due to the nature of this activity this importance can be transferred to the students in a fun manner in which they can learn and remember it as well. ACTIVITY METHOD USED: This activity method that is being used is known as "Kolb's Model of Experiential Learning (Kolb, 1984)". This model of learning follows these steps: 1. Action- The learner performs some type of activity related to the lesson or subject. 2. Reflection- The learner reflects about what they did and what happened as a result of their activity. This can be in one of several forms: free writing, journaling, or small or large group discussions. 3. Knowledge/theory- The learner uses the results of the reflection to develop knowledge and theories, which helps further the learning process because the learner is conceptualizing their own theories, not accepting the theory of the instructor.

Prisoners Plight in Platos Cave Allegory

Prisoners Plight in Platos Cave Allegory Through the interactive oral, I learned about the prisoners plight in Platos cave allegory. In the allegory, there are prisoners, chained, and facing a wall with a fire behind them. Objects are held up, casting shadows on the walls. The prisoners are only able to see the projected shadows; therefore, the prisoners could mistake these shadows for reality. If a prisoner were to be released and leave the cave, they would be blinded by the light and realize their error. A recurring motif in Sophocles Oedipus the King is sight and blindness and this motif is revealed as the prisoners in the allegory are mirrored by the characters during their journey to enlightenment. Firstly, Tiresias, in relation to Platos cave allegory, is the individual outside of the cave who is all- knowing, understanding the falsity of what the prisoners perceive. His knowledge of the truth is clear as it is Tiresias who reveals Oedipus crimes to him, setting him off on a journey of self- discovery; however, Oedipus hubris enables him from realizing the entire truth. Another character seen as a prisoner in the cave allegory is Jocasta, who experiences life both inside and outside of the cave. When she is inside the cave, she lacks the vision and insight to see Oedipus true identity. However, once free, she is no longer blind; therefore, she realizes that she has not thwarted fate, but has fulfilled it by bedding her son, who is also her husband. Upon reflection, it can be seen that for Jocasta, ignorance is bliss; she would rather deceive herself and believe in an illusion, than live with the truth. The allegory can also apply to Oedipus who, like Jocasta, has spent most of his lifetime inside the cave. Though given a glimpse of reality by Tiresias, his tragic flaw, his pride, prevents him from understanding the entire truth. Ultimately, Oedipus realizes the truth, but his realization leads to his metaphorical demise as he blinds himself. In this way, Oedipus is forced to live in darkness though he knows the truth and is outside the cave. Considering the interactive oral, my understanding of the characters struggle of sight and blindness was further developed as the motif is illustrated through the prisoners in Platos cave allegory and depicted by different characters in Sophocles Oedipus the King. The Inevitability of Truth Sophocles was an Ancient Greek writer whose works are considered as classics to this day. His tragedies offer insight into the social and political condition of Ancient Greek and often have deep, underlying messages. In one of his best known tragedies, Oedipus the King, Sophocles uses the motif of sight and blindness as a metaphor for insight and knowledge. While the physically blind prophet Tiresias is the only character who has insight, the protagonist, Oedipus, is blind to the fact that he has already fallen into his fate. Likewise, Jocasta, the wife of Oedipus, is metaphorically blind to the truth and willing to live in ignorance rather than knowing the truth. Regardless of willingness to accept the truth, Tiresias, Jocasta, and Oedipus ultimately achieve sight which represents knowledge of the truth, paralleling the inevitability of fate. Though physically blind, Tiresias has far more insight and knowledge than the other characters, even knowing the truth about Oedipus identity. When Oedipus arrives in Corinth, Tiresias recognizes him and refuses to reveal the truth, knowing that truth is harsh. Only when Oedipus mocks him, Tiresias suggests that Oedipus himself is Laius murderer and the subject of the prophecy. TIRESIAS: That man, I say, is here: a stranger in our midst, they thought, but in a moment you shall see him openly displayed a Theban born, and shattered by the honor. Blind instead of seeing, beggar instead of rich, hell grope his way in foreign parts, tapping out his war with stick in hand. (Sophocles 26) Despite his blindness, Tiresias is not afraid of Oedipus because he knows the truth. Therefore, he holds an advantage over Oedipus and offers hints about the man he seeks, clearly stating that man is here. Though Oedipus has insulted Tiresias, he is unwilling to reveal the harsh reality. Instead, he leaves Oedipus with an ironic riddle in which he refers to Oedipus as a stranger in our midst since Oedipus is a stranger to himself; he does not know he is the man whom he so desperately seeks. Furthermore, Tiresias claims Oedipus will be able to see this stranger, which is also ironic since Oedipus, who can physically see at the moment, is unable to recognize the truth behind Tiresias message. Finally, he foreshadows Oedipus future as a poor, blind man; in this way, Tiresias directly refers to Oedipus peripeteia, the reversal of his situation. Therefore, Tiresias metaphorical sight allows him to recognize fate and its working, unlike Oedipus whose pride blinds him to his fate. Like Oedipus, Jocasta can see physically, but is a victim of metaphorical blindness and is willing to live a life of ignorance rather than live with the truth. Jocasta, too, receives hints of Oedipus reality throughout the play, but deliberately attempts to ignore them, choosing ignorance over truth. When Jocasta realizes the truth before Oedipus, she begs him to stop his pursuit in order to prevent future pain. JOCASTA: Yet be persuaded, please. Do not proceed. OEDIPUS: Persuaded from the truth? Pursuing it? I must. JOCASTA: God help you, Oedipus! Hide it from you who you are. (Sophocles 59) Learning the truth about Oedipus identity devastates Jocasta as she begs Oedipus in a frantic and desperate tone. Her despair is further established as she even pleads to God to help Oedipus; this is a bitter concession of her belief in the power of the gods over chance. Ironically, prior to Jocastas revelation of the truth, she was a strong believer in chance and mocked the gods, clearly rejecting the oracles sayings. Once she has achieved metaphorical sight, she has no choice but to acknowledge the power of the gods; however, the truth pains Jocasta and she wishes to revert to her old life of ignorance as seen in her attempt to dissuade Oedipus in his own journey to uncover the truth. She desperately begs Oedipus to hide from the reality of his identity. By hiding from his own self and the truth of his identity, Oedipus would be concealed from the knowledge of the bleak and bitter truth that he is the murderer of Laius who wed his own mother; his sight would be concealed and the tr uth would be prevented from being discovered. Therefore, knowing that the truth is harsh, Jocasta reveals her own wishes to live in ignorance rather than truth. Jocastas recognition of the truth points to the power of fate as she tries to prevent the truth from coming into the light, denying the veracity of oracle, which is ultimately all in vain and useless to the power of fate. Contrary to Tiresias, Oedipus has the ability to see physically; however, his fatal flaw shadows his ability to see the truth, which ultimately leads to his downfall. In his attempt to discover the truth about the murder of Laius, he seeks Tiresias. After being insulted and mocked, Tiresias reveals hints about the truth Oedipus is blind to: TIRESIAS: I say, the murderer of the man whose murder you pursue is you. TIRESIAS: I say that you and your most dearly loved are wrapped together in a hideous sin, blind to the horror of it. OEDIPUS: You think you can go babbling unscathed? TIRESIAS: Unscathed indeed, if truth is strength. OEDIPUS: It is. But not for you, you purblind man: in ears and mind and vision. (Sophocles 21) Despite the hints, Oedipus interprets Tiresias words as attacks of retaliation and cannot see past his own pride; he is unable to see the truth even though it is laid in front of him. Though Tiresias declares two truths, directly referring to Oedipus by using the words I say, you, Oedipus simply disregards the repetition of Tiresias declarations and essentially his pride blinds him from realizing the truth of Tiresias words that are so barely laid out in front of him. Furthermore, Oedipus goes on to mock Tiresias physical blindness, which is ironic given that it is in fact Oedipus who is blind to the truth despite his ability to see physically. Therefore, Tiresias is Oedipus only hope of knowing the truth; however, it is Oedipus own pride that prevents him from accepting the hints of truth. Since Oedipus had many opportunities to recognize the truth earlier and avoid his fate, his inability to detect these hints due to his fatal flaw makes his downfall even harsher. The skills and strengths that allow Oedipus to achieve status and glory also drive Oedipus to his destruction; therefore, his strengths also play as his weaknesses and lead to both his rise and ultimate downfall. Although many associated with Oedipus, including his parents, attempt to prevent fate, it is Oedipus true lack of knowledge caused by his pride, which leads to his downfall. When Oedipus discovers the truth, he gouges out his eyes, physically blinding himself from the reality. After learning about the harsh reality, he exclaims, How terrible- to see the truth when the truth is only pain to him who sees! (Sophocles 154).ÂÂ   Through this act, Oedipus makes a transition from metaphorical blindness to insight by physically blinding himself. Now that Oedipus is fully aware he has fulfilled the prophecy he tried so desperately to avoid, he becomes overwhelmed by the physical light in which he was metaphorically blind and seeks refuge in the dark. Since he is unable to handle reality, he chooses to live in physical darkness which allows him to reflect on his actions in an attempt to absolve his guilt. This act can also be seen as a way for Oedipus to punish himself, perhaps reducing his guilt and pain. Now aware of the reality, Oedipus acknowledges that along his journey, there were many truths laid out in front of him, but he was unable to recognize them. In this way, he realizes that the truth is only painful to the one who can see it. Ironically, in the end, Oedipus becomes physically what he has always metaphorically been: blind. Therefore, it is Oedipus own fatal flaw that blinds him from the truth and ultimately causes his downfall. Thus, by the end of the play, Tiresias, Jocasta, and Oedipus are fully aware of the truth, though it is too late to reverse or manipulate any of fates doings. Tiresias, who possesses the ability to see the truth, is physically blind and taken lightly by the other characters who fail to heed his warnings and recognize the truth laid barely in front of them. Despite Jocastas rejection of the oracles message and Oedipus decision to ignore the oracles words due to metaphorical blindness, the predictions become truth by the end of the play. Therefore, the opportunities to avoid or change fate depend on the ability to understand and see the truth. It is only if these opportunities are taken that fate can be manipulated; otherwise, fate will continue in motion.

Commercials Essay -- Advertisement TV Television Essays

Commercials With the increasing impact of media on our lives today it has become easier for companies to manipulate people’s minds through advertisement. With the introduction of TVs in virtually every room in our homes, we are being constantly reached by mind manipulating commercials. This situation has become worse through the introduction of the World Wide Web at many people’s offices or at people’s personal computers at home. The facts show that it is impossible to go through a day without being bombarded with advertisements unless you live in the deepest part of the Amazon and even then it is likely that an American Express Employee will find you to hand you a replacement for your recently lost American Express credit card. Since it is so easy to reach virtually every age group through commercials, companies target specific audiences in their commercials to increase their profits. In fact you will observe that companies with big advertisement budgets will produce different commercials for different times of the day to target their desired audience. Also, most companies will advertise specific products to specific audiences; however, Nike, one of the most well known and biggest companies in the world today, spends most of its advertisement budget to increase the value of its brand name. It does so through providing an image of being cool, or an appeal to people’s emotions. Nike also tries to affiliate itself with the best players in all sports in order to provide credibility for the quality of their products in general. In 2002 Nike produced a commercial for the soccer world cup. For this commercial Nike gathered twenty-four of the best soccer players from around the globe to play in a tournament format nobody has e... ...nce and to convey an image of being a cool brand clearly shows that Nike’s priority is not to sell only one specific product at a time but to keep their customers loyal to their brand so they do not have to worry about individual products since no matter what kind of equipment Nike produces, as long as it has the Nike symbol on it, it will self itself automatically due to the brands fame. Overall, I think Nike’s advertisement goal can plainly describes as an attempt to â€Å"outscore† everybody else. Works Cited Nike. â€Å"Ball Tricks†. Advertisement. TNT. Phoenix. 1 March 2002. Nike. â€Å"Ball Tricks Bloopers†. Advertisement. HBO. Tallahassee. 1 September 2002. Nike. â€Å"Hello World†. Advertisement. CBS. Atlanta. 1 March 1997. Nike. â€Å"World Cup Spot 1994†. Advertisement. USA. Miami. 1 July 1994. Nike. â€Å"World Cup Spot 2002†. Advertisement. FOX. New York. 1 July 2002.

Bias-Free Language Essay

In her article Bias-Free Language, Rosalie Maggio tackles the problem of the heightened sensitivity in our multicultural America among minority groups who deem certain words offensive. She completes two objectives in her article. The first is to explain the importance of becoming aware of bias in language, and the second is to offer solutions of words and phrases to use in place of biased language. As Maggio explains, language â€Å"both reflects and shapes society. † In a similar vein, culture is also determined by our language and in turn, culture guides the evolution of language. For this reason, Maggio argues that we should do what we can to eliminate certain words or phrases in our language that have been deemed to be offensive or in some way not accurate. If we allow these biases in language to continue, bigoted people in our society will continue to willfully dehumanize segments of the population with words and phrases that have a limited basis in reality. Maggio explains that biased words, such as the use of â€Å"man† in many different contexts, i. e. manmade, mailman, etc. , are often inaccurate and vague. She advocates for individuals to expand their vocabulary and use the opportunity to develop new phrases and more creative, accurate ways of saying things and cites many authors throughout history that have done just that, hoping that these examples will encourage others to do the same. Maggio does a good job in preparing a case against using biased language. She also does well in refuting attempts at underscoring her project. She has many good points which would be valuable to a society willing to change the way it views the world and the people around them.

The End of Plato’s Friendship

Plato’s Lysis takes on the issue of friendship and what, in essence, makes one a friend. Socrates encounters a group of boys who lead him to begin the discussion, in the effort to show Hippothales how he might act toward his beloved, Lysis, so as not to drive him away but rather to draw him closer. It is clear in this dialogue Socrates is seen as a wise, old man who the younger generations generally look upon for answers, and it is clear that these boys respect him enough to stop him on his way and ask of his opinion regarding several matters. The matter at heart of this dialogue asks, â€Å"What is a friend?† Here Plato is attempting to get at the essence of friendship, and he uses the innocence of youthful boys as a springboard for the conversation. The boys are themselves friends with each other, and it is appropriate that Socrates would converse with them about the nature of friendship in general. The dialogue begins with Hippothales asking Socrates for help regarding his beloved Lysis, the object of affection who is not within reach. Hippothales’ way, Socrates makes known, of loudly praising that which is not yet in his possession, is equivalent to a â€Å"hunter†¦who scares away his prey as he hunts† (Plato 21). After Hippothales makes known his method of showing his love for someone with whom he is not yet acquainted, he asks Socrates to show how he might converse properly with the object of his affection so that they can be friends, rather than scaring Lysis off and incurring loathing instead. Luring Lysis into a conversation with his friend Menexenus, Socrates begins to illustrate to Hippothales how to charm someone, â€Å"by humbling him and drawing in his sails instead of puffing him up and spoiling him† (Plato 29). Here the dialogue takes a turn away from the initial premise, and Hippothales more and more fades into the background as the dialogue progresses. By this Plato is suggesting what Socrates the character will later state, that opposites attract; Lysis and Menexenus are opposite of Socrates in that he is old and wise and they are young and naà ¯ve. In this they benefit from each other, as Socrates is able to impart his methodic wisdom to the boys, and the boys in turn learn from him. This is one of the main points in the conversation as the interlocutors attempt to get the essence of friendship. Another of the main points is that of proficient knowledge in a particular subject, such as cooking or tending to a herd, a discussion that serves to illustrate further that the boys are less knowledgeable than their elders, and thus is why there are limitations on their actions. Comparing the difference between a slave and a free person, Socrates shows Lysis that he is very similar to a slave in that he has many limitations imposed on his actions despite the fact that his parents love him dearly. Yet Socrates is able to get Lysis to admit the reason behind these limitations, â€Å"because I understand the one, and not the other† (Plato 27). By getting Lysis to admit that he is not proficient in many things, and therefore his parents set limitations upon him out of love, Socrates is showing all the boys the difference between slavery and limitations. He is also making the boys come to realize the base value of love behind setting such limitations, which is the base value in friendship. Limiting one to their knowledge does not necessarily equal complete master over one like a slave. Socrates slowly builds on the main points so that the interlocutors can agree on the basics, which include the attraction of opposites, the attraction of likes to likes, limitations versus mastery (slavery), proficiency in knowledge of particular subject matters, and the variations in which one can love and either be loved or be hated by the beloved. He must show these boys how it is possible to love someone who hates the lover—for the beloved to hate his lover—in order to get to the essence of friendship. The beloved who hates his lover is not necessarily a friend to his lover, but that does not negate the love the lover holds for his beloved, and therefore the possibility of friendship does not necessarily follow. This is important to the way the dialogue ends because it will illustrate precisely what Socrates means here. Such a distinction is possibly the closest Plato comes to getting at the essence of friendship. To love despite being hated is what makes a good friend possible. One more point is the argument Socrates brings to light regarding the possibility of good and bad people being friends. This is an interesting sidetrack because it raises some excellent questions, such as, â€Å"Is it possible for thieves and liars to be friends?† Here Plato is able to elaborate on the idea of the good inherent in all of his dialogues. Socrates brings up a good example of bodily health, desired in and of itself and therefore good. Disease is conversely considered evil because it aims to destroy bodily health. By association, the â€Å"medical arts† align with the good because it aims to restore bodily health. But without disease, there would be no medicine, and bodily health would be no issue and result in being neither good nor bad. Bodily health would just be. Similarly, without bad people there would be no good people, and there would just be people. The question of friendship would itself never arise. Plate takes aims to insure that the subject of his dialogue is relevant, and he seeks to prove its relevancy by showing how it is so. Such a sidetrack is important here especially for the youthful boys conversing with Socrates, for it allows them to distinguish why such questions are important. Plato stakes the importance of philosophy as a whole in this sidetrack, the undercurrent driving the conversation. The dialogue ends with Socrates and the boys no closer to the essence of friendship than they were at the beginning of the discussion. â€Å"For these fellows will say, as they go away, that we suppose we’re one another’s friends†¦but what he who is a friend is we have not yet been able to discover† (Plato 52). Such ends all of Plato’s dialogues, but this one ends peculiarly to topic at hand. The attendants of Lysis and Menexenus uproariously and seemingly disrespectfully interrupt the conversation to tell the boys that it is late and they must get home. Socrates speculates that they are drunk because they are so boisterous, and stubborn to the crowd gathered around Socrates’ urging the attendants to leave them be, â€Å"and we broke up our group† (Plato 52). After the whole discussion regarding the nature of friendship and what makes one a friend, the boys and the attendants are at odds with each other. The reader must then recall what Socrates mentioned earlier about the nature of slavery versus that of limitations, and how limitations are set because of the boys’ lack of proficient knowledge in general. The lack is the reason why the boys have attendants at all. The dialogue takes full circle in this way, while ending as it began. And yet they and even Socrates seem to forget the reason why the attendants are yelling at all. The group heeded the attendants only when the attendants refused to go away at the goading of the boys, Socrates included. Socrates sought to show the boys, first Hippothales and then Menexenus and Lysis, what it takes to make a friendship with someone. The dialogue turns into looking for what a friend, at its essence, really is. In dealing with friendship, it seems that the dialogue might have ended less aggressively, except that Plato made certain to state that though like may be resistant to like, like is more resistant to what is opposed to it. The attendants were the â€Å"others† while the group discussing friendship was a unit engaged in something they all found time worthy. For the attendants to disrupt the conversation in such a beastly way was to the group a signal that the attendants were opposed to the group, and therefore despite the reason for the attendants, the group felt a solidarity that was threatened by the attendants. Despite seeming like a terrible influence on the boys, Socrates actually was able to get the group to display friendship at its finest—they wished to stay together to continue talking about the virtue of friendship. Though the boys were, at bottom, resisting the attendants’ orders, they were, more importantly, displaying the nature of friendship Socrates was unable to articulate. It would not have been possible to show this without first going through the ideas of proficient knowledge, opposites and likes, and whether bad people can be friends. Works Cited Plato. â€Å"Lysis.† Plato’s Dialogue on Friendship. Trans. David Bolotin. Cornell: Ithaca, 1979.

A&P essays

A&P essays This Story takes place in 1961, in a small New England town's A This story represents a coming-of-age for Sammy. Though it takes place over the period of a few minutes, it represents a much larger process of maturation. From the time the girls enter the grocery store, to the moment they leave, you can see changes in Sammy. At first, he sees only the physicality of the girls: how they look and what they are wearing, seem to be his only observations. As the story progresses, he notices the in...

Chicago Referencing †Journal Articles

Chicago Referencing – Journal Articles Chicago Referencing – Journal Articles The Chicago Manual of Style is popular among academic publishers in the social sciences and humanities. If you’re studying in one of these areas, it’s therefore vital to understand Chicago referencing. This form of referencing actually permits two citation styles: â€Å"author-date† in-text citations and a â€Å"notes and bibliography† version. In this post we cover how to cite a journal article using both approaches. But remember to check which one your university uses before starting your paper! Author-Date Citations Chicago’s in-text citation system uses parenthetical citations, which should include the surname of the author and year of publication for the article cited: Promoting self-referencing in audiences makes advertising more effective (Burnkrant and Unnava 1995). If you’re quoting a source, the citation should also include page numbers: Research suggests that â€Å"an increase in self-referencing leads to an increase in recall† (Burnkrant and Unnava 1995, 17). Each source cited should be added to a reference list at the end of your document, with full bibliographic details provided for each: Author Name(s). Year of Publication. â€Å"Title of Article.† Journal Name Volume (Issue Number): Page Range. The reference list should be sorted alphabetically by author surname, so the first author of any article will be listed surname first. For online versions of a journal article, you should also include an access date and URL: Burnkrant, Robert E. and H. Rao Unnava. 1995. Effects of Self-Referencing on Persuasion. Journal of Consumer Research 22 (1): 17-26. Accessed January 19, 2016. jstor.org/stable/2489697. Notes and Bibliography Rather than cite sources in the text, Chicago’s notes and bibliography system uses superscript numbers (e.g., 1, 2, 3) to point to footnotes. The basic format for citing a journal article in a footnote is: n. Author Name(s), â€Å"Title of Article,† Journal Name Volume Number (Year of Publication): Page Number. Page numbers are only necessary when quoting or paraphrasing a section of text. For online articles, you should also include a URL and, if required by your style guide, a date of access. This full information is only provided in the first citation for each source. For Burnkrant and Unnava, this would appear as: 1. Robert E. Burnkrant and H. Rao Unnava, â€Å"Effects of Self-Referencing on Persuasion,† Journal of Consumer Research 22 (1995): 25, accessed January 19, 2016, jstor.org/stable/2489697. Subsequent citations of the same source use a shortened format, focusing on the author, title and page numbers: 2. Burnkrant and Unnava, â€Å"Effects of Self-Referencing on Persuasion,† 22-3. All cited sources should be listed in a bibliography at the end of your paper. The format here is similar to the first footnote for journal articles, but with the first listed author name reversed and the full page range included: Burnkrant, Robert E. and H. Rao Unnava. â€Å"Effects of Self-Referencing on Persuasion.† Journal of Consumer Research 22 (1995): 17-26. Accessed January 19, 2016. jstor.org/stable/2489697.

Bang & Olufson Marketing Analysis

Bang Olufson Marketing Analysis The aim of this report is to critically assess the marketing strategies of â€Å"Bang & Olufsen† considering their business in United Kingdom. It comments on the B2B and B2C products in brief. The report comments on the following: The macro business environment Organisation’s Marketing Mix Organisation’s segmentation, targeting and positioning strategies. Based on the findings and observations, some recommendations are put forth at the end of the report. Company Background Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Founded in 1925, by â€Å"Peter Bang†Ãƒâ€šÃ‚  and  Ã¢â‚¬Å"Svend Olufsen† in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent their vision: â€Å"Courage to consta ntly question the ordinary in search of surprising, long-lasting experiences†. Bang & Olufsen employs over 2,550 staff members and had a turnover of DKK 4,092 million (EUR 5486 million) in the 2007/2008 financial year. (Bang & Olufsen) The Macro Business Environment Most of the B&O products are manufactured in Denmark. Considering the business in UK, it has to understand the political, economic, socio-cultural and technological environment in UK. Since Denmark and UK are the members of European Union (EU), there are some advantages for the organisation. Political The European Union (EU) allows the free movement of goods and services between almost 500 million consumers in 27 EU member states. Due to this, import duty is not payable on goods sourced from Denmark, being one of the EU member states. (Business Link UK) There could be changes in the VAT and service taxation policies with the formation of new government. Economic The economic crisis and recession had affected the bu siness of B&O as people and businesses are more likely to hold on to their cash and not to spend it on high priced consumer goods. Due to the fall in share prices and real estate markets, the consumers of the high end products, like B&O, will be less likely to spend as earlier. Another economic factor faced by the B&O is currency exchange rates. As large part of the products produced in Denmark and with the Danish Krone (DKK) pegged to Euro, devaluation of GBP to the Euro has affected sales in UK which is one of the largest markets of the company. Socio-cultural B&O has adopted the philosophy of Danish Design, which is renowned for its high class design and quality. The products of this class are considered as status symbols and products of pride. Technological Competitors like Bose, Loewe who are also known for their design, quality with the high prices are coming up with new products with the same functionalities as B&O with equal or slightly lower prices. Due to the advancements in the technology, components are getting cheaper which may help companies like Sony, Samsung etc. with range of products in various qualities, targeting customers spanning across price conscious segments to quality focused segments. Legal The company has to ensure the protection of the trademarks of the brand. The logos and other trademarks should be registered in UK.

Research Proposal Coursework Example | Topics and Well Written Essays - 2500 words

Research Proposal - Coursework Example Conducting the mega events turns out to be highly beneficial and productive in many ways for the host country. Not only this that mega sports events serve as a healthy activity in respect of promoting the talents under a competitive environment (Coalter, 2005:5); but also these events also turn out to be beneficial ones for the commercial activities of the area hosting the event (Dolles & Sà ¶derman, 2005:22). Moreover, mega sports events also support the projection and popularity of the cultural traits and social norms of the host state all over the world (Dolles & Sà ¶derman, 2005). The people belonging to diverse nations, states and communities watch their favourite teams playing on television as well as by personally visiting the place where the event has been arranged (Lumpkin, 2008:34). By taking the example of 2012 Summer Olympics organised in London, it becomes evident that nearly 4 billion spectators watched the grand inaugural ceremony on television, in which over ten thousand athletes from over 200 countries were participating (Kuba, 2014). Furthermore, almost 20 million people were estimated to visit London, which led to the generation of over $14 billion in the wake of conducting the 2012 Summer Olympics (Kuba, 2014). Moreover, it is also estimated that the British economy also witnessed the increase of  £9.9bn boost in the areas of trade and investment out of hosting the 2012 London Olympic and Paralympic Games (BBC, 2013). Similarly, the country observed an additional investment of  £2.5 billion, nearly three fifth of which was made from the ci ties other than London. Moreover, the country also observed the additional sales of multiple products, predominantly of sports-related items, worth  £5.9 billion through the Foreign Office and UKTI (BBC, 2013). Furthermore, the country also obtained significant boost through the overseas contracts it entered into with the future

To what extent can we as humans be objective in our understanding of Essay

To what extent can we as humans be objective in our understanding of human behaviour - Essay Example al’s psychic sphere, etc., there has always been a question: to what extend can a human being remain objective while explaining the reasons for another human’s behaviour? After all, being humans, not only we are prone to mistakes, but we also have our own subjective experience, and which is more personality peculiarities, which may – and actually do – influence the way we perceive things and interpret the motives for another people’s actions and other people’s thoughts. People do not perceive the world as it is; their own mind creates a certain picture of the world that differs from the reality, and every person has the picture of his or her own. This was discovered long ago by a Polish engineer Alfred Korzibsky at the beginning of the 20th century. A most interesting saying belongs to him that says ‘The map is not the territory’ (Korzibsky 1933, np); under ‘the map’ our perception of the world is meant, and ‘the territory’ is the objective world itself. Fairly the same concept is reflected in the works of the sophists in the Ancient Greece who were constantly trying to find an answer to the question if it is possible to comprehend the truth, and if anything exists in the human mind apart from opinions? They were the adherents of Phenomenalism: the theory that stated that we only can perceive those ideas that find themselves in our minds, not the real objects of the world as they are all outside of our minds, and therefore it is incorrect and even useless to even try evaluating anybody or anything that is outside our minds. Conceptual biases: the way we as a group collectively organize our mental views, beliefs and perceptions about life and the universe, which influences what we notice, what we seek to learn, and how we interpret phenomena. Personal biases: the individual experiences and personality that form our personal interests, likes and dislikes, characteristics, etc., which influence what and how each of us seeks to learn and

Economic Paper Essay Example | Topics and Well Written Essays - 250 words

Economic Paper - Essay Example This is because they lack specialization and hence unable to understand the process undertaken. Some companies want to create â€Å"frictionless staff† which is not possible with people since handling matters for more than 15 employees is always complicated (Weber & Feintzeig 3). Transferring people to different teams when they fallout with one team will not work since there are personal issues which need to be addressed first. Doing away with the HR department is often aimed to decentralize employee matters. This means heads of various departments will solve problem arising between employees. This will complicated this process and consequently people will have different experiences in the same company. HR department helped to create institution’s culture which will now be unavailable. Also, human resource department used to address cases of discrimination in various departments and consequently checked the conduct of managers. This move to do without a HR department makes managers in various departments mistreat employees without them being reported to an authority within the organization. This may land companies involved in court and be forced to address matters that HR department could have addressed (Weber & Feintzeig 3). In my view, companies should not do away with their HR departments since handing employees matters ranging from hiring, compensation, to solving disputes will become difficult. They will also lack culture which can affect their image and consequently may lose out to their

Integrating Design and Production Coursework Example | Topics and Well Written Essays - 7750 words

Integrating Design and Production - Coursework Example The intense competitiveness in the market has caused a rapid increase in the demand for integrated design and production tools and techniques. However the modern manufacturing firms have been known to offer new products to the customers at a lower cost but with high quality. Thus, integrating design and production can be considered on three different theoretical concepts, such as ontological (metaphysical) assumptions, a theory of production and a theory of management in order to manage and integrate of design and production of projects. It was Ohno, a production engineer at Toyota, who for the first time broke through the conventional barrier between design and manufacturing and introduced the concept of production design in the manufacturing industry as a useful tool. Project process or life span is defined as "the sequence of phases through which the project will evolve" (Monden, 1992). The project process matters in design planning and final execution phases. The time cycle is directly associated with the life span of the project so that from the time of design the project till its final phase of full implementation the life cycle will evolve from one phase to the other. However the life cycle is directly related to the structure of the project and therefore some projects require approval at the end of each phase. Thus planned sequences or phases involve corporate operations of the new project and therefore management should focuses on the significance of skills, resources and organizational controls in managing the project.Lean construction is a method applied in the process of project delivery and is based on a waste-minimizing and value maximizing production management principle. The phrase "Lean Construction" was first coined by the International Group for Lean Construction at its inaugural meeting in 1993. In the construction industry this principle acquires a still lager dimension in that the approach is adopted through the whole process of manufacturing process design, planning, supply management and assembling (Shingo, 1989). Lean production as associated with management is a systemic approach to minimizing losses or waste and maximizing value creation so that the subsequent techniques are refined to achieve a degree of sophistication in preconceived management settings. The following four aspectual phases have been suggested in modern literature on the subject as more perceptive in terms of design, performance, delivery and control. The construction facility and its delivery have to be designed and planned in a manner that takes into consideration the customer's purpose and need. The rationale for positive iteration is emphasized so that negative iteration is minimized as far as possible (Brookfield, & Skaysbrook, 2004). Designing the structural perimeters of the project in a manner to achieve value at the highest possible level and minimize waste at the delivery stage. This is essentially associated with the process facilitation because when construction projects are designed processes become complex as the delivery phase comes closer. Total performance concept is emphasized as a measure aimed at improving the qualitative outcomes. Thus project performance as a whole is much more important than cost reduction measures and relative speed. Controlling processes and systems is central to the monitoring task in lean construction. Thus there is

Three Year Marketing Plan of G Company Essay Example | Topics and Well Written Essays - 2750 words

Three Year Marketing Plan of G Company - Essay Example This essay focuses on describing of the G Company's marketing plan. The researcher firstly presents mission statement of Company G that depicts its long-run intention to â€Å"enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions†. The proposed product in this marketing plan is a small appliance electronic Ice-cream maker with quality assurance and at a cheaper price. In relation to its mission statement, Company G attempts to provide its customers with a high-quality product, i.e. the ice-cream maker, as per the targeted customers’ conveniences, facilitating innovative electronic equipments in the present competitive market scenario. It is described that the company will be targeting the middle-level economic groups, especially the households or families with children. The product, i.e. Company G’s ice-cream maker, will target the small appliances market of the US primarily. Thus, the co mpetitive environment of the small appliances industry in the US has been summarized henceforth with the application of the Porter’s Five Forces Model. The researcher also discusses three of Company G’s strengths and weaknesses that are related to the marketing of the new product and then selects four marketing objectives for Company G consisting of one objective for each of the four marketing mix elements. In conclusion, the researcher describes the specific actions that will be taken to measure the effectiveness of the plan.

Economic Paper Essay Example | Topics and Well Written Essays - 250 words

Economic Paper - Essay Example This is because they lack specialization and hence unable to understand the process undertaken. Some companies want to create â€Å"frictionless staff† which is not possible with people since handling matters for more than 15 employees is always complicated (Weber & Feintzeig 3). Transferring people to different teams when they fallout with one team will not work since there are personal issues which need to be addressed first. Doing away with the HR department is often aimed to decentralize employee matters. This means heads of various departments will solve problem arising between employees. This will complicated this process and consequently people will have different experiences in the same company. HR department helped to create institution’s culture which will now be unavailable. Also, human resource department used to address cases of discrimination in various departments and consequently checked the conduct of managers. This move to do without a HR department makes managers in various departments mistreat employees without them being reported to an authority within the organization. This may land companies involved in court and be forced to address matters that HR department could have addressed (Weber & Feintzeig 3). In my view, companies should not do away with their HR departments since handing employees matters ranging from hiring, compensation, to solving disputes will become difficult. They will also lack culture which can affect their image and consequently may lose out to their

Three Year Marketing Plan of G Company Essay Example | Topics and Well Written Essays - 2750 words

Three Year Marketing Plan of G Company - Essay Example This essay focuses on describing of the G Company's marketing plan. The researcher firstly presents mission statement of Company G that depicts its long-run intention to â€Å"enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions†. The proposed product in this marketing plan is a small appliance electronic Ice-cream maker with quality assurance and at a cheaper price. In relation to its mission statement, Company G attempts to provide its customers with a high-quality product, i.e. the ice-cream maker, as per the targeted customers’ conveniences, facilitating innovative electronic equipments in the present competitive market scenario. It is described that the company will be targeting the middle-level economic groups, especially the households or families with children. The product, i.e. Company G’s ice-cream maker, will target the small appliances market of the US primarily. Thus, the co mpetitive environment of the small appliances industry in the US has been summarized henceforth with the application of the Porter’s Five Forces Model. The researcher also discusses three of Company G’s strengths and weaknesses that are related to the marketing of the new product and then selects four marketing objectives for Company G consisting of one objective for each of the four marketing mix elements. In conclusion, the researcher describes the specific actions that will be taken to measure the effectiveness of the plan.

Appraising the Secretaries at Sweetwater University Essay Example for Free

Appraising the Secretaries at Sweetwater University Essay 1.What is computer? -Computer is an electronic device that is designed to work with Information.The term ‘computer is derived from the Latin term ‘computare’, this means to calculate.Computer can not do anything without a Program.it represents the decimal numbers through a string of binary digits. Computer is an advanced electronic device that takes raw data as input from the user and processes these data under the control of set of instructions (called program) and gives the result (output) and saves output for the future use. It can process both numerical and non-numerical (arithmetic and logical) calculations. 2.Four functions of computer -The four basic functions of a computer are input, processing, output and storage. Input is the information which is entered into the computer. Processing is performing operations on or manipulating data. Output is the result of the data processing. Storage refers to devices that can retain the data when the computer is deactivated. 3.Computer system -A system of interconnected computers that share a central storage system and various peripheral devices such as a printers, scanners, or routers. Each computer connected to the system can operate independently, but has the ability to communicate with other external devices and computers. 4.Classifications of computer according to 3 devices (1) Micro computers: These computers use a microprocessor chip and this chip is used instead of CPU means that this microprocessor chip works as a CPU. These computers are also called personal computers. Two major types of these computers are laptop or Desktop computers. Only one user uses these computers at time thats why they are also known as personal computers. (2) Mini Computers: These are powerful computer. These computers come into existence in 1960s at that time mainframe computer was very costly. Mini computers were available in cheap prices, so users start using it. (3) Mainframe Computer: It as a very powerful and large computer. You can get  idea of its power as it can handle processing of many users at a time. Terminals are used to connect a user to this computer and users submit there task through mainframe. Terminal is a device which has keyboard and a screen. By using terminal users put inputs into the computer and get the output through screen. (4) Super Computers: As the name super computer specifies that these are most powerful computers even than mainframe. Actually, when we optimize a mainframe computer then we get super computer. 5. History of computer The word ‘computer’ originally implied a person, who, under instructions from a mathematician, performed mechanical calculations. Mechanical calculating devices such as the abacus were often put to use to aid this process. At the end of the Middle Ages, mathematics and engineering in Europe received a considerable boost, thus leading to the invention of numerous mechanical calculating devices. The technology for clockwork was developed by the early 17th century. The period between the early 19th century and early 20th century saw the development of a number of technologies which would be vital for the development of the digital computer later on. Some examples are the punched card and the valve. Charles Babbage was the first person to design a fully programmable computer as early as 1837. However, he was unable to actually construct his computer due to a variety of reasons. Analog computers were increasingly used in the first half of the 20th century for a number of scientific computing needs. However, they became obsolete after the development of the digital computer. The first digital computer was the Atanasoff Berry Computer . It used a binary system of arithmetic, parallel processing, a separation of memory and computing functions and regenerative memory. Binary math and electronic circuits – both of which are used in today’s computers – were first used in the Atanasoff Berry Computer. In the 1930’s and 1940’s, newer and more efficient computers were continuously developed. Gradually, they came to possess the key features which are present in modern day computers – digital electronics and flexibility of programming. Among the more important machines to be developed during this time, the American ENIAC was prominent. It was a general purpose machine, but had an inflexible architecture. Later a far superior technique known as the stored program architecture was  developed. It is the foundation from which all modern computers are derived. Throughout the 1950’s, computer design [http://www.online-computers.info] was primarily valve driven. This was later replaced by transistor-driven design in the 1960’s. Transistor-based computers were smaller, faster and cheaper, and hence commercially viable. Integrated circuit technology, adopted in the 1970’s enabled computer production costs to hit a new low, so that even individuals could afford them. That was the birth of the personal computer, as it is known today. 6.Examples of Input,Output Devices: *Manual- Abacus,Slide rule,Leibiniz’z Calculator,Napier’s bones,Pascal calculator,Babbage’s Analytical engine *Electronic-Unversal automatic computer,Electronic delayed storage automatic calculator,Electronic discrete variable automatic computer,Electronic numerical integrator and calculator,Atanossof-Berry computer *Electromechanical-Automatic sequence controlled calculator,Jacquard’s Loom, Hollerith’s punched-card machine

Problems of Syntax

Problems of Syntax If generative grammar focuses on establishing rules: The underlying thesis of generative grammar is that sentencesare generated by a subconscious set of procedures (like computer programs).These procedures are part of our minds (or of our cognitive abilitiesif you prefer). The goal of syntactic theory is to model these procedures.In other words, we are trying to figure out what we subconsciously knowabout the syntax of our language.In generative grammar, the means for modeling these procedures isthrough a set of formal grammatical rules (Carnie, 2012) Cognitive linguistics combines its theory of syntax with itstheory of motivation. The theory of motivation transpires useful for the cognitiveapproach, since its account of radial categories leads to the conclusion that moreperipheral subcategories are neither computable or derivational (in the Chomskyansense) from the central category nor completely arbitrary (in the de Saussurian sense).Lakoff (1987) offers a syntactic analysis with a view to demonstrating that radialcategories are also to be found in the domain of syntax and that they, similarly to theones in lexicon, motivate correspondences between form and meaning. Thus, in the thirdcase study of his monumental Women, Fire and Dangerous Things,Lakoff endeavors to show that the generative view of grammar is unsatisfactory, as itfails to observe that the meaning of many grammatical constructions motivates theirlinguistic form so that syntactic structures are very often motivated by the structure ofcognitive models. As there is no point in relating Lakoffs meticulous analyses, suffice itto say that he offers a theory of syntax in which syntactic categories are semanticallymotivated and grammatical constructions possess meanings. His conclusion is that thecentral syntactic categories can be predicted from the semantic conditions, while thenoncentral syntactic subcategories are motivated extensions of central categories. Whatis crucial is that in neither way can syntactic categories be viewed as autonomous in thegenerative sense. When protesting against the exaggerated arbitrariness of every linguistic sign andagainst the generative view of grammar, cognitive linguistics postulates also theprinciple of iconic sequencing. If, after Sweetser (1990),we compare sentences such as Iread books and newspapers versus I read a book and went to bed, we can observe thatthe usage of and in both sentences is quite different. In the former sentence, the usage ofand is symmetric, since we can freely change the conjuncts and the meaning does notchange with the reversal of conjuncts, whereas the latter sentence exhibits an asymmetricuse of and, since a change in the order does change our interpretation of the events.Sweetser (1990) explains that such an asymmetricality is due to the iconicconventions of narrative word-order. While the sequence of the two clauses reflects thesequence of the events in this sense that the first clause is interpreted as temporally priorto the second, it is important to notice that the conjunction and does not convey anyinformation about the order of events: the sequence of events is simply reflected by thelinearity of the clauses. If we now compare sentences such as He opened the door andentered the house and *He entered the house and opened the door, we can conclude thatthe former sentence is acceptable, since the sequence of the clauses reflects thechronological order of events, whereas the latter sentence is hardly acceptable preciselyfor this reason that the chronological order of events has been violated. As Ungerer andSchmid observe such sentences are unacceptable because the order in which theclauses are arranged violates the principle of iconic sequencing (1996:251). From thepoint of view of cognitive critique of generative grammar, the following issues should bepointed out. Firstly, it is crucial to notice that the unacceptability of the latter sentencecannot be explained by reference to the clause patterns and the rules of syntax alone.Secondly, the phenomenon of i conicity confirms our earlier suggestion thatextensionality should be seen as rather untypical of natural languages. Finally, cognitiveanalyses of iconicity corroborate the thesis that meaning and grammar interface, asgrammar transpires to be an image. Inasmuch as syntax rules, within generative linguistics, are independent of semanticsand pragmatics, generative grammar runs counter to natural intuitions with itsimplications that natural language consists of uninterpreted symbols and, consequently,its primary function must be production of sequences of uninterpreted sounds rather thancommunication. This is clear already in Syntactic structures were Chomsky declares we were studying language as an instrument or tool, attempting to describe itsstructure with no explicit reference to the way in which this instrument is put touse (1957:103). Generative grammar makes two important divisions: firstly, it differentiates betweenacceptability and grammaticality and, secondly, it differentiates between semantics andpragmatics (cf. e.g. Chomsky 1965:11 sqq.). With regard to the first division, it has to besaid that when differentiating between acceptability and grammaticality of sentences,generative grammar relegates the former to the sphere of performance, while the latter isgenerated by the syntax. This differentiation results in the opposition between sentencesand utterances: sentences are identified with competence and belong to grammar whichis viewed as an algorithm generating a set of sentences, whereas utterances are relegatedto performance, as they are seen as particular and contingent instances of sentences.With regard to the second division, it has to be said that when differentiating betweensemantics and pragmatics, generative grammar deems semantics to be far important, as itdeals with the meaning of sentence that i s to be objective, i.e. independent of speakersintensions and capable of correctly corresponding to the external world. Pragmatics,which deals with how speakers use sentences, is clearly separated from semantics andrelegated to a role of secondary importance. Needless to say, the primacy of semanticsover pragmatics stems from the assumption that it is semantics that concerns itself withthe objective relations between language and the external world. On discovering that syntactic categories and grammatical relations are notautonomous, but dependent of meaning and use, cognitive grammar repudiates the ideaof an autonomous syntax and maintains that many a syntactic analysis is incompleteunless supplied with semantic and pragmatic analyses. Inasmuch as it is not onlyacceptability but also grammaticality that is determined by the context, meaning and use,cognitive linguistics departs from the generative enterprise in its assumption that theorder in which component structures are integrated into composite structure (i.e. theconstituency in Langackers terminology) is flexible and variable, while in generativegrammar it is always fixed and invariable. Langacker demonstrates that special (e.g.communicative) circumstances can exert profound impact on the constituency and,consequently, change it in a way that cognitive linguistics can explain much better thangenerative grammar. As an example Langacker gives the sentence: This target / thea rrow hit / (but not that one), explaining that  the canonical NP + VP organization is readily suspended when communicativefactors favor isolating the direct object as a separate major constituent(1987:319). Accordingly, Langacker demonstrates that semantics must not be seen asautonomous not only at the level of the internal structure of the word meaning but also atthe level of sentence semantics. Similarly, Lakoff offers a thorough analysis which shows that the rules forcombining clauses must be accounted for on semantic and pragmatic grounds. Thescholars analyses lead to conclusion that syntax cannot be viewed as autonomous andtransformations cannot explain all relationships among grammatical constructions, sinceone can make better predictions with regard to the syntactic behavior of a construction, ifone does not disregard its semantic and pragmatic constraints. Thus, Lakoff shows(1987:475) that the transformational approach cannot explain why rhetorical questionssuch as Who would like to live here? can be combined with because-clauses (I amselling my apartment, because who would like to live here) and why a true question suchas Which apartment would you like to buy? cannot (*I am selling my apartment,because which apartment would you like to buy). Lakoff offers an interestingexplanation: rhetorical questions are in fact statements (I am selling my apartment,because no one would like to live here), whereas true questions are requests forinformation (cf. also Lakoff Johnson 1999:485)9. His generalization is based onconditions that are not only syntactic but also semantic (the clauses offer justification)and pragmatic (the syntactic constructions function as statements). In view of this,Lakoff shows that, contrary to the autonomous syntax hypothesis, many a syntacticphenomenon must be understood with reference to its semantics and pragmatics.Moreover, as the example demonstrates there is no clear-cut syntactic rule whichprecludes the possibility of a question being combined with a because-clause, it becomesevident that one must take into consideration the so called performative functions ofspeech acts. As a result, Lakoff arrives at the conclusion that if a question is in fact astatement, then it can be combined with because-clauses and if it is not, then it cannot.Consequently, semantics proves to be hardly autonomous at the level of syntax, sinceever y analysis conducted at the level of sentence semantics must also includepragmatics. In the final analysis, Lakoff shows that when it comes to the study of syntaxeven the absolutely fundamental distinction between subordinate and coordinate clausescan under certain circumstances be suspended, since  clauses expressing a reason allow speech act constructions that conveystatements, and the content of the statement equals the reason expressed(1987:480). Inasmuch as Lakoffs bases his analysis on the illocutionary forces of grammaticalconstructions, he incorporates semantic and pragmatic conditions into the study ofsyntax and, thereby, formulates a generalization about syntax in semantic and pragmaticterms which generative grammar, being founded on the dogma of the autonomy ofsyntax, can by no means formulate. Having concisely (and needles to say -superficially) dealt with the cognitive account of such linguistic phenomena asmetaphors, constructions, motivation, iconicity and performative functions of speechacts, we can attempt succinctly to present the most important consequences of thecognitive approach.

Stress :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.0 Introduction Throughout the eighties and into the nineties, work stress have continued to rise dramatically in organisations across North America. The eighties saw employees stressing out from working in a rapidly growing economy. During the nineties, beginning from the recession of 1992 till present day, employees are stressed by their own job insecurities in the face of massive downsizing and restructuring of organisations in order to be competitive on the global stage. Work stress is a very extensive topic ranging from research on the sources of stress, the effects of stress, to ways on managing and reducing stress. This report will focus first on the evidence for the harmful effects of stress at work, both mentally and physically. The last section will briefly explain why management should be concerned with rising employee stress and will describe some actions management can take to alleviate work stress. 2.0 Harmful Effects of Stress Most research studies indicate a high correlation between stress and illness. According to authorities in the United States and Great Britain, as much as 70% of patients that are treated by general practitioners are suffering from symptoms originating from stress . Everyone experiences stress, however, each person responds to stress very differently. Their response is dependent on how each person reacts to stress emotionally, mentally, and physically. There are, however, common effects of stress for most people on the physical and mental body. 2.1 Physical Effects The researcher Blyth in 1973 identified a list of diseases which have a fairly high causal relationships with stress. The World Health Organisation and consultations with the J.R. Geigy Pharmaceutical Company obtained his evidence through interviews with medical experts, review of reports. The following is a list of some of the illnesses Blyth had identified : 1. Hypertension2. Coronary thrombosis3. Hay fever and other allergies4. Migraine headaches5. Intense itching6. Asthma7. Peptic ulcers8. Constipation 9. Rheumatoid arthritis10. Colitis11. Menstrual difficulties12. Nervous dyspepsia 13. Overactive thyroid gland14. Skin disorders15. Diabetes mellitus16. Tuberculosis Research conducted by Woolfolk and Richardson in 1978 further confirmed Blyth’s list that hypertension, coronary disease, infections, and ulcers are highly related to the amount of prolonged stress an employee is subjected to. Evidence for a causal relationship between hypertension and stress was seen in a study of air traffic controllers. The work stress is enormous for this occupation due to the high responsibility for the safety of others that people is this field must bear.

Relationships and Mechanical Processes in The Sun Also Rises Essay

Relationships and Mechanical Processes in The Sun Also Rises      Ã‚  Ã‚   Relationships are an important part of life. From general friendships to romantic encounters, almost everyone has had some type of relationship. Sometimes relationships can get confusing, especially when love is involved. Most people, such as Lady Brett Ashley, from The Sun Also Rises, feel that love and sex go hand in hand in a romantic relationship. Although it is apparent that she is in love with Jacob Barnes, the main character, since he is not able to have sex, she does not want to try having any type of romantic relationship with him. "You mustn't [touch her]. You must know. I can't stand it, that's all." (Hemingway, 34).    This idea that one is not able to love another unless there is sex involved leads Brett into many troubles. Since she is not able to have the type of relationship that she wants with Jake, she ends up going after men that are just not worth all the trouble, "she only wanted what she couldn't have."(39). She is in the process of getting a divorce from her husband, a man who has threatened her life on numerous occasions. She is engaged to another man who is habitually drunk and completely bankrupt. She even has affairs with random men that usually understand that it is nothing but a "fling" except for Robert Cohn who "wanted to make an honest woman of her." (205). Her fiancà © seems to be all right with her lifestyle and all the various men when he is sober, but once he has drunk too much it is apparent that her flings mean more to him than he tries to let on. "I gave Brett what for, you know. I said if she would go about with Jews and bull-fighters and such people, she must expect tr ouble." (207). She makes a point of not hidin... ...fe to the fullest without having to worry about relationships and not being able to have one. He understands that he is not able to have or do everything that he wants and so makes up for it by substituting other things that he can do, such as reading, playing tennis, fishing and watching bull-fighting. By having something to concentrate on, Jake does not have to worry about what he is not able to do and so can live his life the best way he knows how.    Works Cited and Consulted: Bardacke, Theodore. "Hemingway's Women." Ernest Hemingway: The Man And His Work. ed. John McCaffery. New York: Cooper Square 1969 Bloom, Harold. Ernest Hemingway. New York: Chelsea House Publishers, 1985. Fiedler, Leslie A. Love and Death in the American Novel. New York: Stein & Day 1966 Hemingway, Ernest. "The Sun Also Rises" Scribner Paperback Fiction, 1926

Confucianism in Chinese Business Culture

History of Chinese Business Lecturer: PU Hualin (George PU) PhD in Economics Associate Professor By: FERENDY BUDIANTO (SIMBA 2012) CASING ARGUMENTS: How does Confucius teaching reflect on ancient Chinese business culture and practice and today Chinese business Culture and practices? DUE: 28th November 2012 IntroductionChina as a civilization is one of the oldest that has lived in the face of the earth, through out history they can pride themselves with abundance of technological and sociological breakthrough that are ahead from the rest of the civilization in the ancient times. As its best China was the most prosperous and highly intellectual civilization especially during the Tang Dynasty, which were synonymous with the golden era of ancient Chinese history.Nowadays, as a citizen in this modern civilization we can never hide away from the impact of china in the global economy, based on a personal point of view the superpower of China today has always maintain the same philosophy, cu lture and tradition as they have always have which could that back the most ancient of times, none more apparent than the language that has been honed and maintain to this day, and also business culture that has always been distinct from the rest of the world.The China of today root back to the beginning of their civilization, therefore the history of China business is a subject that should be keenly approach as the basis of understanding the China of today. In this particular paper we will focus on the root of Chinese business philosophy that branch from Confucianism, we will discuss how Confucianism came to influence the everyday business culture in china lay foundation to the modern Chinese society, from this bjective we will then discuss Confucian ideology on harmony, hierarchy, collectivism and reciprocity within his philosophy. The principles makes up the differences of how Chinese approach business, we can take an analogy of how Chinese pervasiveness in saying ‘noâ€⠄¢ in which Westerners are likely to find it different the way how things come about, but it roots back to Confucius teaching of humanity and etiquettes which consider the embarrassment and potential awkwardness such situations may create and do not want to make others feel ashamed or rejected.In this paper we will research the parameters of the philosophy and how it came to be to further convey the understanding of Chinese business culture. Outline Confucianism is something that embodied China, it is everywhere and it stick to every aspect of a Chinese person daily life, therefore to search on this topic of how to understand what role does Confucianism have in influencing the Chinese Business culture it is to be more aware of what is the philosophy is all about.Firstly we learn the basic of this philosophy, which are the principles that Confucius has laid and preached. These information are attainable through books, websites in the internet, databases, journals and personal observa tion that are carried out during the whole process of the making of this paper. Once we get the basic understanding of Confucianism, we will then try to see how it fits into the Chinese business culture in the past. Literature reviewThe first and foremost literature we will review is the textbook ‘An introduction to Chinese Business culture’ by Xu Huifen, which is the preferred text for the course. The text will be use as the basis of understanding the background and teaching of Confucius, the book provide a good information to help understand the basic philosophy of Confucius and also relate them to other lateral disciples of his teaching such as Mencius and Xun Zi. In addition we will use the text to gain more understanding of the relation of Confucius’ teachings and his follower in relations to conomic thoughts and business culture. Although there a concise amount of knowledge and information on this text we it lacks literal view on the actual business culture and examples on how the philosophy is being practiced, therefore in this particular issue we will try to use other sources. The second source will be the different article and point of views that taken from the Internet. One of the sources that are selected is a presentation titled ‘East meet West: Understanding Cultural Differences when Doing Business in China’ by Dr. Eugene Chang.This source will be use as a guideline to common Chinese business practice and culture, to get us more accustomed to the reality side of the study, and from it we will find connection to Confucianism from the business practice and culture in China. The third source is an academic paper titled The Influence of Confucianism and Buddhism on Chinese Business: the Case of Aveiro, Portugal by Tianbo Li and Gillian Owen Moreira of the University of Aveiro, Portugal. The text gives us great insight to China business today, with data from questionnaires and how Confucianism exists in the world today. he source will be useful affirm hypothesis with real data and also provide knowledge on the Confucianism that is being practice today. Through out the paper we will use several other references and literature that are not as significant as the above texts, these sources and references will further aid our paper. Argument: How does Confucius teaching reflect on ancient Chinese business culture and practice and today Chinese business Culture and practices? History Commerce and trade has always been part of the social system in China for as long as we can remember, and as we know back in the ancient times, usinessman are not as highly regarded during the ancient times when compared to today, as in the ancient times commercial success had never won the respect of the society and Scholars, farmers and artisans was ahead in the social rank based on Confucian scheme of social stratification (xu,2007) . But still, it doesn’t deter businessmen during that time from being wealthy and rich, Chinese businessmen has a long history of being smart, strategic, and agile thinker, which makes them as we can still aware today that they are great businessmen.The beginning of Commercial prominent with the merchant groups that started in Shanxi, Anhui and Zhejiang and Guangdong province, as the former two take advantage of the strategic location in which they were in that became eventually the hub for trading between the north and south part of the country. But the good times for commerce as for other old Chinese tradition were negatively affected when the monarchy came to an end.But the latter two merchants (Zhejiang and Guangdong) has different approach to the trend of decline mainly helped by the strong international influenced and investment put towards coastal and southern cities of Guangzhou and shanghai that resulted with the trade network for these merchant that expand to the western region bring prosperous times for these merchants as well. As two merchant groups f ell out of their luck the other face a different fate and from then we came to know that the ancestral root of China’s modern merchant were the Zhejiang and Guangdong merchants.Business culture in the ancient times for china as mention earlier were divided by four merchant groups that were originated from four different areas, we come to know that Shanxi and Anhui merchant were a more traditional merchant groups, due to ancient China emphasis on political influence more than economical benefits these two merchant groups become the more prominent merchant groups compared to the others due to their close relations with the government therefore ensuring their prosperity with favorable policy by the government to them, and for a long time this has become a huge part of the traditional business model in China until the monarchy ended, which turn its favor to a more to the more independent merchant of Zhejiang and Guangdong merchants. As these two merchants lay the oundation for th e modern Chinese business culture we will explore more the how the teaching of Confucius influenced them. Confucius concept in Business Confucius may not rank businessman in in high society rank, but there is no doubt that his teaching influence the many generation of businessmen up until today. There are many ways in which Confucianism affected how Chinese approach business practice. We start with ideology which we must first understand that Confucian theory work on three principles which were ‘ren’ (humility), ‘yi’ (collectivism) and ‘li’(etiquette), these three concepts run like the blood though the vein within Confucius’ teachings.We can learn from the littlest action to the biggest and most controversial business practice can leads its way to Confucius teachings, but it is still by no means that Confucianism is in every business practice. Within Confucius teachings of harmony are taken and instill into business culture in the same w ay that he believes that society need to maintain harmonious relationship within each other, and also it can apply in finding the correct balance in ethics versus profits. To achieve these harmony there are always ways in which ‘ren’, ‘li’ and ‘yi’ is incorporated and be use as the doctrine to act upon, in ways that ‘ren’ which were filled with kind heartedness, benevolence and goodness, act upon to bring restraint on bad motives to gain profits in ways such as cheating, corrupting and manipulation.As for ‘li’, which brings order, rituals, and hierarchal importance, it is definitely a prominent source to the reason for Chinese importance of politeness, and hierarchical relationship is more importantly emphasized than anywhere else in the world. And lastly ‘yi’ which requires the promotion of collectivism to achieve social stability, we can definitely notice this in the way Chinese consider a proposal from a wider point of view, which consider the impact as a whole. Action influence by ‘yi’ sometimes does not easily received in the West where individualism is more prominent (secondchina. com, 2012). When all ‘ren’,’li’, and ‘yi’ were achieve harmony within the system will be achieved.Second important concept that Confucius based his teachings on is the hierarchical relationships. Within China generally all tend to center around politeness and respect for the dominant figure in the relationship. Confucius specified the relationship of ruler-subject, husband-wife, parent-child, the elder-younger brother, and the friend-friend relationship. Within this concept we feature ‘li’ as the dominant doctrine as it is the source of order, and hierarchical concept aim to achieve order, to apply this concept within the business practice in china, we can see that through the hierarchical status within the the management of a business, or even the relationship within the government and the people.Unlike the more egalitarian approach of the western society, where you can find managers try to break the formalization of ranks by asking a subordinates to call them by the first name, within china this situation will be hard to come by, as this teaching has been invested so deep into Chinese culture. In other example where hierarchical system is important for Chinese is that, we might notice Chinese businessmen reluctant or offended when a more lower rank personnel is assign to handle his matter, and also within a family business which were very common in China, the elder son might take over the management of the company while the father have less responsibility, but when it comes to any important decision it is likely that the son will console the father to make final say.Third concept is Collectivism, which is the power of group over individualism as mention above collectivism is also ‘yi’ which states t hat social stability, in part, depends upon the co-dependence and focus on the family unit. Collectivism is inherent in a Confucian society. In order for Chinese society to operate smoothly, it was necessary to subject one’s own desires to the greater good of the group. In other words, people didn’t exist independently of one another. Instead, an individual was defined by his or her relationship to the group (Chang, 2011). In a business environment especially in the modern times, this is apparent in how there are more emphasis being put to the group performances when it comes to projects within the company and While the opinions of elders have great influence, decisions are often made collectively and reached through a consensus.Lastly there is reciprocity, which is in general definition the practice of exchanging benefits or things. It is in fact something in most western country known as the term ‘the golden rule’ which is to do unto other, as you would want to be done to you. Within the Chinese business culture, it is to always act with respect toward each other, may it be to a subordinates or superior. This last concept in a way balances collectivism and hierarchical concept, with which it provides boundaries that a businessman should conduct themselves, with reciprocity businessmen is preach to always have respect towards everyone whether your in a position of power or not. Confucius in today’s worldNow that we have connected in some dots that connect Confucianism from the realm of philosophy and politics to the business culture that still persist today, we will now try to further understand on how important is Confucianism in today’s world and especially the business world. As we know China has grown rapidly over the past 30 years and it has establish itself as the factory of the world and its just a matter of time until it stake claim to be the largest economy in the world. But among this highlights we also can s ee from the what’s happening with this growth that Chinese businessmen were again on the raise, not since the cultural revolution that halted the economy so much and causing many businessman to flee to country outside of China has businessmen of China has this much claim their respected status of being great businessman.It is comebacks that may have been predicted since the opening of china to the world, a philosophy that during the Mao Zedong Cultural Revolution the philosophy was believe to be the main culprit for China not moving forward. But, it is an underestimation that a philosophy that was created in china and for what it seems a eternity that the basis of Chinese culture surround upon this philosophy, to be replaced by another philosophy of an alien kind. Nowadays Confucianism is everywhere, and it seems the nations supports and feels the needs to rekindle their old philosophy, with books, films, and study programs within the China education system on Confucianism, b ut the most intriguing aspect of the manifestation is its recent adoption by the communist party.As an article from the economist explains since becoming China's top leader in 2002, President Hu Jintao has promoted such slogans, which include â€Å"Harmonious Society† and â€Å"Xiaokang Shehui† (â€Å"a moderately well off society†) which possessed hints of the philosophy of Confucianism. (economists, 2007) Taken from source on the study of the ‘influences and Buddhism and Confucianism on Chinese business’ by Li Tianbo and Gillian Owen Moreira, it is revealed on the importance of Confucianism philosophy are for Businessmen of china considered guanxi which are ‘connections’ as an important part of business in china, along with other Confucius teaching of harmony, politeness etc. n their studies Li and Moreira set out a questionnaires to 550 to 59 different company to each of their personnel and received 288 valid questionnaires back, the ir result are indicative to Confucianism in Chinese business culture with, as the result show when asked about cultural values considered important, â€Å"68. 7% of the respondents selected interpersonal harmony, 62. 6% considered trust, 50. 8% included collectivism, and 46. 5% chose guanxi ( ), followed by endurance, social status, thrift, face and others. These results demonstrate how much importance is attributed to the role of interpersonal harmony, trust, collectivism and guanxi ( ) in successful business in China. † (Li and Moreira, 2007)The study from Li Moreira goes beyond just how Confucianism is perceived today but also how it works in managing a company and its contribution to the Chinese business culture, with many acknowledging its presence, and ready made ideology, that can fit in any business day to day running’s. Conclusions Based on the process of understanding the background of Confucius teachings and the application it has on the business culture in china through out the civilization our argument of how Confucius teaching reflect on ancient Chinese business culture and practice and today Chinese business Culture and practices can be conclude that Confucianism does have a significant impact on the business culture in china, and how businessmen of China mold their thoughts, from simple transactions, managements and ethical view of the company.For me the whole idea of Confucianism is something that has been invested for too long within the Chinese culture that it makes what Chinese people, not just the Mainland Chinese people but also any nationalities with Chinese origins who they are. Even during the times of cultural change something that defines a race cannot be change. The modesty, hierarchical thinking and collectivism is something that cannot be taken away, and for me personally, being a person of Indonesian nationalities with Chinese origin it something that you grown up with, albeit I never actually thought specifically w hat it was, but it felt like it is our identity to act upon Confucianism idea. Having experience a fair share working and understanding with people of two different mindset of both western and Chinese, I notice many differences in approaches that they go about when they do business.I can confirm based on personal experience from the above statement that Guangxi is the most important philosophy ahead of harmony within chinese businessmen, having experience first hand of how connection can get you further ahead than the rest in business but also for western culture I experience and witness how individualism is promoted, having seen this in many western fast food chain where employee of the month award was given and etc. In conclusion, Confucianism I believe was, is and will be everywhere in Chinese business culture, the nature of Chinese culture that support and accepted it are always going to be there as it is a philosophy that has become the norm within everyday life in China. as th e future tilt closer to favor China as the world biggest economy it will only be the matter of time when Confucianism business culture spread and no longer be seen as a culture shock by the western civilizations. ReferencesEconomist, ‘Ideology in China Confucius makes a comeback’, Beijing, May 2007, ‘http://www. economist. com. hk/node/9202957’ Chang, E. , ‘East Meets West:understanding cultural differences when doing business in china’, April 20th ,2011, MeteringChina. com Li and Moreira, ‘The Influence of Confucianism and Buddhism on Chinese Business: the Case of Aveiro, Portugal’, university of Aveiro, Portugal, 2007, ‘http://www. immi. se/intercultural/nr19/tianbo. htm’ University of Florida, ‘CHINESE BUSINESS CULTURE? Confucian Business Ethics – General’, 2009, ‘http://secondchina. com/Learning_Modules/BUS_web/content/BUS_confucian_ethics. html’ Xu , ‘An introduction to Chine se Business culture’, 2007, Jinan University Press.

What Is It To Be A Reflective Teacher Education Essay

Student instructors should non be trained merely to execute accomplishments in certain prescribed ways but, must hold the mental tools to work on professional undertakings to be adaptable and critical to cognize, resourceful, and originative ( Howey & A ; Strom, 1987 ) . Student instructors should be coached in brooding pattern and given greater independency in determination devising, as they can larn to pattern these critical accomplishments and take duty for their determinations, successes, and failures in order to develop into a professional instructor ( Becker 1962 ; Schon, 1984 ) . Therefore, it is of import to be recognised as a professional because: it recognizes the world of mundane life in the schoolroom as a instructor ( See Appendix 1, 2 and 7 ) Teacher as a professional: It is of import to see the graduated table of which instructors are considered professionals. The standard attack of Hoyle and John ( 1995 ) leads to a figure of characteristics that the signifiers the step of an business to be regarded as a professional, such as the definition of a profession in relation to its societal map centre, high accomplishment set and independent decision-making and adaptability, etc. In conformity with Hoyle and John ( 1995 ) , these steps are systematically demonstrated in learning patterns and are embedded as portion of the instruction criterions, ( See Appendix 1, 2 and 4 ) . It is of import to acknowledge that our cognition and apprehension of the countries can alter dramatically over clip. This determines its professional credibleness. This explains why some businesss now recognized as a professional, were non granted this acknowledgment in the yesteryear. For illustration, the complexness of the human organic structure was non known or understood until late. Simple solutions such as shed blooding patients for febrility, were used, and the limited cognition at the clip, appeared to â€Å" work † . Similarly, the simple position of instruction and acquisition, and the simple techniques, such as penalty, are applied and perceived as â€Å" working † . Just over a century physicians were non so different from members of other industries, and merely a little better than the therapist ( Berliner, 1987 ) . Medical instruction in Harvard, Massachusetts, dwelling of two semesters. The â€Å" art † of medical specialty is taught mostly †Å" on the occupation † . Presently, this is the instance with learning being taught â€Å" on the occupation † . Teachers are diffident to which class they belong to semi-professional, tradespersons or professional ( Burke, 1996 ) . As a consequence, they are frequently diffident of what they can truly inquire others such as, direction and ministerial organic structures or what demands other, such as parents, can do on them. Above all, they do non cognize what demands they should be doing of them. Expectations that a professional individual is considered appropriate for themselves are evidently different and more hard than a tradespersons ( Schon, 1984 ) . In add-on, when instructors are seen as professionals, they are cognizant that the quality of service that is expected of them, as they expect it to be from professionals for their demands, such as medical, attorneies ( Burke, 1996 ) . Etzioni ( 1969 ) preferred some professions to be classified as â€Å" semi-professionals. Harmonizing to him, the work twenty-four hours of a instructor is good regulated and capable to controls in countries, such as the demand for instructors to inform the parents about their kid ‘s advancement, school reviews and the publication of consequences of students in the rankings, to inform the independency of instructors. Therefore instructor can be seen as premier illustrations of semi-professionals. The Vision of Teacher as a professional allows broader parametric quantities for the entire development of instructors and learning. This should be an effectual manner to better self-image and promoting instructors to get the hang the basic accomplishments of instruction and supply a better service to pupils and parents. Teachers are, after all, do and implement determinations every twenty-four hours and every hr that traces the life and the hereafter of their students and the public assistance of their state, ( See Appendix 1 and 2 ; Downie, 1990 ) . The more you are cognizant of this fact and others, including the Department for Education, recognize and accept its deductions, the better the instruction will thrive ( See Appendix 5 ) . What is it to be a brooding instructor? In instruction, brooding pattern refers to the development of instructors to analyze their ain instruction methods and find what works best for pupils. It implies instructors consider the ethical deductions of schoolroom processs on the students ( Barbara, 2000 ) . The thought of contemplation in action is the hunt for experiences that connect with our feelings, and go toing our theories in usage. The instructor experiences surprise, perplexity, and confusion in a state of affairs that is unsure or alone. They reflect the state of affairs before them, and use old apprehensions that are already inexplicit in their behavior. The consequence is the building of new cognition to inform our actions in the state of affairs that unfolds before us ( Schon, 1984 ) . Contemplation on action is later carried out after the state of affairs. This may intend composing notes, things to speak to a caput instructor, etc. The act of contemplation on action allows us to pass clip researching why we acted as we did, and so on. Therefore, we developed a new series of inquiries and thoughts about our pattern ( See Appendix 3 and 7 ; Myers, 2011 ; Schon, 1984 ) . In this manner we can acquire involved with a state of affairs that we do non hold a complete apprehension but, hopefully, we can avoid large jobs, while â€Å" proving the Waterss † . When sing a state of affairs in which we are predisposed by and utilize our repertory and our frame of mention. As we work, we can convey fragments of memories and get down the building of edifice on our bing theories and appropriate responses to the new state of affairs ( See appendix 7 ; Myers, 2011 ) . Teachers in general, but possibly scientific discipline instructors in peculiar, have to confront new challenges all the clip in both what they teach ( because that is invariably developing and altering ) and how they teach it. This thought of reflection-in-action that was mentioned before where Schon ( 1984 ) identifies as being a more appropriate characteristic theoretical account for professionalism in times of alteration, requires instructors to take control of their professional acquisition and peculiarly to value the tacit cognition that they hold and which guides their schoolroom pattern. Becoming a professional scientific discipline instructor is non a instance of larning a predefined set of processs and a inactive organic structure of cognition ; it is about prosecuting with a dynamic and exciting topic and confronting the challenges of showing to pupils in an accessible manner. One of the positive facets of a scientific discipline instructor ‘s day-to-day life comes from working with others. Science instructors tend to work in sections. Indeed, there may be more contact and interaction between scientific discipline instructors than other capable specialisms, such as the demand to pass on with technicians on day-to-day footing to to the full fix a lesson, ( See Appendix 6 ) . Decision The art of brooding instruction must be personally fulfilling for instructors, but besides lead to a steady addition in the quality of instruction for kids. In fact, because it is evidence-based, brooding pattern in pupil instructors, freshly qualified instructors, staff and professionals with experience in meeting public presentation criterions and accomplishments. In the note, the construct of brooding instruction focal points on ends, values, and societal effects of instruction ( See appendix 7 ; Myers, 2011 ) .